Crosshatch is the decision infrastructure that closes that gap — helping product teams build the right things, ship them well, and learn from every launch, without losing momentum.
Evidence Signals
User feedback
24 items
Engineering data
12 items
Support tickets
18 items
Decision Pack
Structured & Ready
Execution Context
Jira tickets
Generated
Slack updates
Sent
Team handoff
Complete
Deciding what to build still requires serious work — customer understanding, market insight, competitive strategy. That process hasn't sped up. As a result, teams waste time and burn runway developing and launching features customers didn't even want.
01
User feedback in one place, analytics in another, engineering insights somewhere else. No single source of truth.
02
Why did we choose this path? The reasoning is buried in threads or lost entirely after the decision ships.
03
The same background gets repeated in standup, tickets, docs, and Slack — wasting hours every week.
Crosshatch is a force multiplier for human judgment. It turns scattered evidence into structured decisions with documented rationale. Engineering gets what they need to build. Marketing and sales get what they need for launch. Results feed back into the next decision — a closed loop no other tool delivers. Learnings compound.
Pull customer feedback, usage data, and support tickets from the tools your team already uses — Jira, Salesforce, Zendesk, Mixpanel, Slack — into a shared evidence bank.
Structure the rationale behind every product decision with supporting evidence, tradeoffs, and stakeholder-ready context — creating a decision record that travels with the work.
Push decision context directly into Jira, Linear, and Slack so engineering builds with full context, GTM teams are launch-ready, and outcomes feed back to improve the next decision.
Step into a sample workflow and see how scattered evidence becomes a decision-ready recommendation, complete with rationale, handoff context, and next-step artifacts.
Sample Decision Scenario
"What evidence exists around CSV export requests?"
Before Crosshatch
Discover & analyze
4–16 hours
Decide & document
8–24 hours
Total cycle time
40–56 hrs
~55%
faster decision cycles
With Crosshatch
Discover & analyze
1–2 hours
Decide & document
4–8 hours
Total cycle time
17–26 hrs
Other tools store evidence or manage planning artifacts. Crosshatch structures the decision itself.
Evidence tools
Collect signals
Store customer feedback, analytics, and research. But decisions still happen elsewhere.
Planning tools
Manage roadmaps
Track what's shipping and when. But the "why" lives in docs or vanishes.
Crosshatch
Create decision intelligence
Structure the decision process itself with provenance, rigor, and learning loops.
12
Structured discovery interviews
23
Practitioner survey responses
91%
Say valuable feedback gets lost
13%
Felt confident the right signals informed decisions
5 of 6
Early testers validated the problem
Live
GitHub, Jira, and email integrations
Designed for software companies with 10–200 employees shipping customer-facing updates weekly or more.
Suzanne O'Kelley
Founder & CEO
Suzanne built Crosshatch after 15+ years leading product and business lines across startups, acquisition, and Amazon, seeing firsthand how decision-making infrastructure failed to keep pace with execution velocity.
"Preserving human judgment as AI accelerates engineering velocity is a social and business imperative."
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